What are automated email engagements and how do they benefit small businesses

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‍Email marketing has long been recognised as a powerful tool for businesses to engage with their audience, drive sales, and boost conversion rates. But in today’s fast-paced digital landscape, manually sending individual emails to each subscriber is simply not feasible. That’s where automated email engagements come into play. 

Automated emails are campaigns that are triggered at specific times, events, or customer actions, and are sent automatically to targeted customers or subscribers on your email list. They offer a range of benefits, including increased leads, improved conversion rates, and real-time customer engagement. Studies have shown that 80% of email automation users experienced an increase in leads, while 77% saw a boost in conversions. 

In this article, we will explore the basics of email automation, and its benefits for small businesses, and provide examples of automated email campaigns. We will also discuss how to create an automated workflow using JeffreyAI, a leading email automation software. So, let’s dive in and discover how automated email engagements can unlock efficiency and unleash growth for your small business. 

What are Automated Email Engagements? 

Automated email engagements are a set of campaigns that are triggered by specific events, dates, or customer actions and are sent automatically to targeted customers or subscribers on your email list. These triggers can include customer birthdays, anniversaries, visiting a webpage, subscribing to a newsletter, or placing an order.. With automation services like JeffreyAI, you can use any event as an entry point for automation. 

Email automation simplifies the process of sending personalised and timely content to your subscribers. It allows you to keep in touch with your audience at every step of their customer journey, without the need for manual intervention.. By leveraging automation tools, you can streamline your email marketing efforts, save time and effort, and ensure that your audience receives relevant and engaging content. 

The Benefits of Email Automation 

Email automation is a crucial tool in digital marketing, offering a range of benefits for both email marketing and transactional emails. Let’s take a look at some of the key advantages of incorporating automated email engagements into your small business strategy: 

Save Time and Effort 

Sending individual emails to each subscriber is a time-consuming task. Automated emails eliminate the need for manual intervention, allowing you to cut out repetitive tasks and focus on more important aspects of your business. By setting up triggers and conditions, email automation takes care of the rest, saving you valuable time and effort.. 

Drive Sales 

One of the primary goals of email marketing is to drive sales. Automated emails can help you move leads through the sales funnel by engaging them with relevant content and sending follow-up emails about services or products tailored to their needs. By nurturing leads and providing them with the information they need, you can increase the likelihood of conversion and boost your sales.. 

Increase Customer Retention 

Timely emails play a crucial role in customer retention. Email marketing tools allow you to contact customers based on their real-time behaviour, such as when a customer orders a particular product or signs up for a new service. By leveraging automation, you can send personalised emails that keep your customers engaged and encourage them to continue using your products or services.. 

Build Meaningful Customer Relationships 

Personalisation is key to building meaningful customer relationships. Email marketing automation enables you to personalise emails based on subscriber demographics and customer behaviour. By tailoring your content to meet the specific needs and interests of your audience, you can foster stronger connections and enhance customer loyalty.

Understanding Email Automation Workflows 

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An email automation workflow is a series of automated emails triggered by customer behaviour or segmentation. Email automation software typically includes workflow templates for common triggers, such as when someone signs up for your newsletter or places an order. These templates simplify the process of setting up automated email campaigns. 

In addition to pre-designed templates, some tools allow you to create custom workflows from scratch. For example, JeffreyAI enables you to track behaviour and run triggered email campaigns tailored to your specific requirements. This flexibility allows you to define your trigger events, exit points, and conditions.

Different events can trigger an email automation workflow, such as when a customer buys a specific product, abandons their shopping cart, converts from an email campaign, hasn’t ordered in a long time, submits a form, or clicks a button on your app or website.. These triggers provide opportunities to engage with your audience and deliver targeted content directly to their inbox. 

Examples of Automated Email Engagements 

Automated emails are not only time-saving but also highly effective in engaging customers and driving sales. Let’s explore some examples of automated email campaigns that can deliver outstanding results for your small business: 

Welcome Emails 

Welcome emails are often the first emails sent when someone signs up for your newsletter or opens a new account. These emails provide an opportunity to introduce your brand and lay the foundation for lasting relationships with new subscribers. Effective welcome emails can lead to increased sales and improved customer retention. Consider implementing a series of emails aiming to deepen customer engagement over time.

Abandoned Cart Emails 

Abandoned cart emails are crucial in recovering potential lost sales. When a shopper adds products to their online shopping cart but leaves without completing the purchase, you can follow up with a personalised email to remind them of the items they left behind. This type of automated email can help you re-engage with customers who showed an initial interest in your products or services. 

Birthday Emails 

Birthday emails are a simple yet highly effective way to engage with your audience on a personal level. By sending a personalised email on a subscriber’s special day, you can make your email stand out in their inbox and generate a high level of engagement. Triggering birthday emails requires capturing the customer’s date of birth and automating greetings to be sent automatically.

Reactivation Emails 

Over time, contacts on your email list may lose interest in your content or even unsubscribe. Reactivation emails are a great way to win them back. Consider sending welcome-back offers, “We’ve missed you” emails, or customer feedback surveys to re-engage inactive subscribers. Personalise your reactivation emails by adding the subscriber’s first name to the subject line or email content to make your campaign more effective. 

Onboarding Emails 

Onboarding emails are particularly relevant for SaaS and e-commerce businesses. They help familiarise new customers with your products or services, provide links to user guides or tutorials, and showcase examples of how to use your offerings. By automating onboarding emails, you can ensure that every new customer receives a consistent and informative introduction to your brand.. 

These are just a few examples of the many automated email campaigns you can create to engage with your audience and drive results for your small business. The possibilities are endless, and you can tailor your email automation workflows to meet your specific goals and target audience. 

Creating an Automated Workflow in JeffreyAI

JeffreyAI, a leading email automation software, simplifies the process of creating automated email workflows. Whether you choose to use one of JeffreyAI’s ready-made workflow templates or create a custom workflow from scratch, the platform provides intuitive tools to streamline your email marketing efforts.

If you prefer to create a custom workflow, click “Create a custom workflow” to define your own trigger events, exit points, and conditions. JeffreyAI offers a range of resources, including email templates, various integrations and multichannel features like WhatsApp and SMS. Sign up for a free 30-day JeffreyAI account to start leveraging the power of email automation for your small business. 

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The Power of Automated Email Engagements for Small Businesses 

Automated email engagements have the potential to unlock efficiency and unleash growth for small businesses. By leveraging email automation, you can save time, drive sales, increase customer retention, and build meaningful relationships with your audience. With tools like JeffreyAI, creating automated email workflows is easier than ever, allowing you to engage with your audience at every step of their customer journey.

Small businesses can greatly benefit from incorporating automated email engagements into their marketing strategy. By streamlining their email marketing efforts, they can focus on building relationships, negotiating deals, and growing their business. JeffreyAI, an AI business automation software, offers a comprehensive suite of tools to automate emails, sales, marketing, social media, and various business processes. With JeffreyAI, small businesses can unlock efficiency and unleash growth like never before.

Conclusion: Improve your small business leads with email automation

Automated email engagements are an essential component of any successful digital marketing strategy. By leveraging the power of email automation, small businesses can save time, drive sales, increase customer retention, and build meaningful relationships with their audience. With tools like JeffreyAI, creating and managing automated email workflows has never been easier. So, unlock efficiency and unleash growth for your small business by embracing the power of automated email engagements today.