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Google Ads Services

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Transform your online presence with JeffreyAI’s Google Ads service. Elevate your visibility, attract more customers, and drive business growth with Gogle Ads. With our comprehensive Google Ads plans, you can unlock the power of targeted advertising, regular performance updates, optimisation, and dedicated support. Empower your business to thrive in the digital landscape with JeffreyAI’s expert Google Ads service.

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Competitive Advantage

Using Google Ads can provide a competitive edge by allowing you to reach potential customers before your competitors. With effective ad placements and optimised bidding strategies, you can outperform competitors and capture a larger share of the market.

Flexibility and Scalability

Google Ads offers unmatched flexibility, allowing you to start, pause, or stop your campaigns at any time. It also provides the scalability needed to increase your ad spend in response to positive performance or to capitalise on peak shopping periods. This agility in managing campaigns ensures that you can adapt quickly to market changes or business needs.

Increased Visibility and Brand

Even if users do not click on your ads, the mere presence of your ad at the top of search engine results can significantly boost your brand’s visibility. This repeated exposure can enhance brand recognition and keep your business top-of-mind for consumers when they are ready to make a purchase.

What is Google Ads?

Google Ads (formerly known as Google Adwords) is an online advertising platform for businesses that contains various ad formats and allows their ads to appear on Google’s search engine, Google Maps, YouTube, and millions of partner websites and apps. Google Ads is the largest digital ad publisher in the United States accounting for 28.4% of the total ad revenue in 2018.

Instead, it allows you to pay only for ad clicks, on a PPC basis. That’s why it’s called Google AdWords. The costs for these ad clicks are set via a bidding system – effectively, an auction – on which Google doesn’t impose any minimum or maximum on the amount you bid to win the right to show your ad to users. You can set your bid as high or low as you choose. With this approach, you’re in control of what you end up spending on your advertising and what you’re paying for is the ‘performance’ of the ads that are shown, as this is the only way you’re charged.

Google Ads allows for a wide variety of different ad formats: text ads, video ads, banner ads and more. This allows you to choose the kind of advertising that best matches your business goals and that works with the right intended experience for your customers. Types of text ads can be great for directly answering an enquiring potential customer, while video ads on YouTube might be better for capturing a user’s attention.

Second, Google Ads offers precise targeting. You can aim your ads at people who have typed in keywords relevant to your offering, people in certain geographical regions, people on certain devices, and people who speak certain languages. This degree of precision enables your ads to reach more relevant users, making them more likely to deliver meaningful business outcomes.

Like all forms of advertising, Google Ads have an emphasis not just on being visible, but also affording detailed analytics and insights that show you how your ads are interacting with your target audience. Many metrics involving clickthrough’s, impressions and conversions can be tracked, and this information can inform a future advertising campaign and optimise a current one.

And so, to conclude, Google Ads is a powerful and dynamic method for businesses o efficiently connect with new customers, through targeted, measurable, easy-to-scale, cost-effective ads. It is therefore a vital element for businesses’ digital marketing strategies.

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How Can Google Ads Benefit Your Business?

In a digital environment where visibility means business, Google Ads can help your business get clear in front of potential customers when they are searching for products or services like yours. Ads is one of the cornerstone tools of online advertising, and it helps put your business in front of your precisely targeted audiences. Moreover, Google Ads offers a flexible pay-per-click (PPC) system in which you can experiment with campaigns based on customisable ad copy, landing pages, geo-targeting, time-of-day advertising and scheduling, document sharing and more. Ads can dramatically extend the reach of your business online — as long as you negotiate the targeting settings correctly. The more you know how does Google Ads work, the more you can engage your targeted audiences and bring them into your advertising and marketing funnels. For this reason, all modern businesses need to learn how does Google Ads work.

In addition to providing an overview of Google Ads (what it is, how it works, and the many benefits it offers to any advertising strategy on Google,) we’ll explain the different types of campaigns you can run, which align with different advertisement objectives, goals and outcomes. We’ll also examine the underlying search intent behind each search query, understand its importance when creating a search ads for Google, and look at the different keyword match types available (to maximise the impact of your Ads ads.) With these insights, you’ll understand why Ads is an important marketing tool that can increase your ROI to achieve targeted growth. We’ll also provide an overview of our services in Ads, giving you key insight into how the right PPC advertising can supercharge your marketing efforts.

Google Ads is an indispensable tool for businesses aiming to enhance their online presence and reach potential customers effectively. Here’s why companies should consider using Google AdWords as a cornerstone of their digital marketing strategy:

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Targeted Reach

The clear benefit of Google Ads is its ability to show your ads to highly targeted, highly relevant users at a point where they are actively conducting a query related to what you are selling. Ads allows you to advertise to users based on keywords, location and other targeting criteria, which means you can tailor your ads to appear before users that are most likely to click on them and become paying customers.

Cost Control

You get to decide how much you put aside for advertising. In other words, you can set your daily or monthly budget as you see fit, and you only pay for the ad when a person interacts with it – whether they click on it or view it. This pay-per-click (PPC) model makes Google Ads a very cost-effective tool. You can have a huge impact without having to spend large amounts of money.

Measurable Performance

One of the major advantages of Google Ads features is the opportunity to track and measure your campaigns performance. Because there are various analytics available, you can quantify your Ads' performance using top-bar metrics (like click-through rate, conversion rates, and impression shares), as well as numerous reports covering different parametres. This data serves as the foundation of insights, and as such, underpins decision-making and continuous optimisation.

Integration with Other Marketing Efforts

Google Ads fits nicely into other marketing channels, specifically SEO, social media marketing and email marketing. It helps to create a definitive digital marketing strategy that uses multiple channels together for maximum reach and engagement.

Types of Google Ads Campaigns

Google Ads offers a variety of campaign types tailored to meet different marketing goals and target audiences. Each type of campaign leverages Google’s extensive network to help you reach potential customers in different ways. Here’s an overview of the main types of Google AdWords campaigns:

Google Search Ads

Reach customers interested in your product or service with text ads

Google Display Ads

Run different kinds of ads across the web

Google Shopping Ads

Promote your products with Shopping ads

Google App Ads

Run ads on YouTube, Gmail, Discover, and more

Google Video Ads

Reach and engage viewers on YouTube and across the web

Types of Search Intent

Understanding the different types of search intent is crucial for optimising your Google AdWords campaigns and ensuring that your ads reach the right audience at the right moment. Here we explore the four main types of search intent: informational, navigational, transactional, and commercial investigation.

By understanding and targeting these different types of search intent in your Google AdWords campaigns, you can create more effective advertisements that are tailored to the specific needs and behaviours of your potential customers. This strategic approach not only enhances the relevance of your ads but also improves overall campaign performance and ROI.

Informational Intent

When users search with informational intent, they are primarily looking for answers or more knowledge about a particular subject. These queries are often phrased as questions using words like “who,” “what,” “where,” “why,” and “how.” For example, a search for “what is SEO” falls under this category. By targeting informational keywords, you can increase your visibility, build trust with potential customers, and attract new leads who are in the early stages of their buyer’s journey.

Navigational Intent

Navigational intent occurs when users are searching for a specific website or page. They already know where they want to go and use search engines to get there quickly. For instance, typing “Facebook login” into Google indicates that the user is looking to navigate directly to the Facebook login page. Optimising for navigational intent involves ensuring that your brand or website appears prominently when users search for terms directly associated with your business.

Transactional Intent

Users demonstrating transactional intent are ready to complete an action, such as making a purchase, signing up for a newsletter, or downloading software. These searches are very targeted, with users often using specific keywords related to making a transaction, like “buy,” “discount,” or “subscribe.” For businesses, this is a critical moment to convert a searcher into a customer, as the intent to purchase or engage is clear.

Commercial Investigation

This type of intent is used by searchers who are considering a purchase and are actively comparing options, researching products, or looking for the best deals. They might not be ready to buy immediately but are preparing to make a well-informed decision. Keywords often associated with commercial investigation include “review,” “best,” “compare,” and “top.” By providing comprehensive and comparative information, you can guide these users towards choosing your product or service when they are ready to purchase.

JeffreyAI Google Ads Services​

Account Setup and Management

At our marketing agency, we take care of the heavily optimised Google Ads account, which is vital for the success of your PPC campaigns. We will set up your account for maximum performance from the beginning by linking it, advising on new account setup and ensuring everything is based on your advertising goals and your overall business goals. We will deal with the initial setup and ongoing management alike, so that you can get on with doing what you do best.

Keyword Research and Optimisation

Getting the google ads campaign right from word-go starts with a robust keyword research, which forms the basis for any advertising campaign on Google. At our agency, we use cutting edge tools backed up by compelling data to find the ideal keywords that will increase visibility for your campaigns. We monitor search trends, bid estimates and competition to identify the best keywords with highest propensity to attract users to your product or service whilst minimising your cost per click. Our ongoing keyword optimisation process ensures that your campaigns capture the latest search trends within your specific product or service category.

Ad Creation and Testing

Creating ad copies that speak to the spirit of your TG is very important. We create compelling ad copies for you that will attract the right audience and drive them back to your website, thereby getting clicks and more importantly conversions. Using A/B testing, we optimise the performance of your ad based on the data received. We use A/B testing by constantly testing the headlines, descriptions and the calls to action to figure out what is working best for your audience demographics. A well written ad copy is an important step in running the entire ad campaign.

Performance Monitoring and Reporting

Google Ads monitoring is very important to understand if your campaigns run well. We provide detailed insights and analytics about your Ads. With our Google Ads reports and dashboards, see how every facet of your campaign is performing, from impressions and clicks to conversions and revenue. Tie online and offline sales using Google Ads conversions to see a clear picture of how your campaigns are performing across the board - all with actionable insights to boost your bottom line.

Strategic Planning and Scaling

Over time, you will need to adapt your Google Ads campaigns as your business grows… We provide strategic planning services that help you scale your campaigns over time. Whether you’re looking to increase your campaign budgets in existing markets, expand into new markets or re-optimise existing, successful campaigns to make sure you are continually maximising performance, our team provides the know-how and hands-on support required to achieve your longer-term advertising goals. We ensure your Ads strategy scale well according to the requirements of your business and market conditions – by continually adapting to your business needs.

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Different Google Ad Keyword match types

You should learn how much control you want when it comes to ad placements in Google Ads, especially the three primary keyword match types: Broad Match, Phrase Match, and Exact Match. Knowing these helps us understand how to control when and where our ads will show in Google Ads.

Using them strategically in your Google Ads campaigns helps you to manage ad spend, increase ad relevance, and improve overall campaign performance. Here are details about each of these keyword match types and how you should use them in your campaigns. Every match type serves a different purpose. Choose one or combine multiple ones depending on your advertising goals and the level of control you would like to have over ad placements.

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Measuring Success with Google Ads

By consistently monitoring these key metrics—conversions, integration with Google Analytics, and ROI—you can ensure that your Google Ads campaigns are not only achieving desired actions but also contributing positively to your overall business objectives.

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Tracking Conversions

Measuring campaign effectiveness in your Google Ads account couldn’t be simpler. All you need to do is look at the number of conversions you’re getting. A conversion is triggered every time an ad meets the purpose of the ads you ran. You coded to call a conversion a purchase, thereby allowing you to know how often your search or display ad led to a customer making a purchase. Another time you coded your search ads for clicks that led to users downloading your app through a URL mask (ie, imptrk.com/yourrandomnumber). Yet another time you coded your ads to call a conversion any time they led users to sign up for your e-newsletter. All these codes – or whatever variation of them your paid search agency constructed – allow you to know how often your ads are triggering the most important actions your consumer can take for your business. To see a bird’s-eye view of your conversion counts across all your conversion actions, sign into your Google Ads account and look for the column in your graph called ‘Conversions’.

Using Google Analytics

Also, connecting Google Ads and Google Analytics won’t just improve your ability to measure post-click performance with Analytics, it will give you access to better campaign optimisation features than you’d receive otherwise. One of the advantages of linking your Analytics and Ads accounts is that it gives you the option to import your Google Analytics goals and transactions in Google Ads. This will then sync up the conversions you’re tracking with your Ads account. You can learn more about tracking conversions using Google Analytics here. The benefit of being able to see how many people who clicked on your ads actually completed a desired action on your site (rather than just seeing the click-throughs), is that it’ll give you a more accurate idea of the relevance of that ad. Moreover, you can use remarketing lists created in Google Analytics and apply them to your Ads campaigns. You can advocate for and sign a landmark report due for publication on 13 October 2022 that discusses how ad platforms can address this problem.

Analysing ROI

Return on investment (ROI) can be a valuable metric to measure the financial return of your Google Ads. ROI is determined by comparing your net advertising profit to the expenses those ads incur for you. This metric tells you about the direct impact that your advertising is having on your business bottom line. You can use the following formula for greater accuracy: ROI = (Revenue – Cost of Goods Sold) ÷ Cost of Goods Sold. The above formula tells you if the costs of your Google Ads are returning a healthy profit, so that you can invest more capital into advertising if necessary. Hence, continually tracking the primary metrics – conversions, Google Analytics integration and ROI – will ensure the Google Ads campaigns drive the desired outcomes and ultimately better the business situation.

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Frequently Asked Questions

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Google Ads are free ads provided by Google that can be displayed in the right hand side of the search engine when a user is searching related to your product or service. Benefits of Google Ads include increasing brand awareness and quick results. Google ads accounts for 41% of global digital advertising expense which is around $225 billion spent on ads every year.

It allows the advertiser to target potential customers and also exclude it from reaching those who aren‘t interested. Proper use of targeting options of Google Ads allow the advertiser to show the ads to their potential customers which in turn ends up in sales.

It is Google Ads, previously known as GoogleAds as well, and it is designed to promote your business, sell products or services, increasing awareness, and sending traffic to your website. You can manage this service online. Any time of the day you can modify your ads by changing text, it settings, or budget.

A big advantage of using Google Ads is that businesses can appear ranking much higher than their competitors do in advertising. In addition, people can easily track and appraise their competitors’ advertising strategy by using Google Ads. This transparent advertising system facilitates strategic consideration for business owners.