Social Media Management
Strongbytes
- Client: Strongbytes
- Industry: Technology
- Service Offered: Marketing Services
The Challenge
Strongbytes, a software solutions company, faced a significant challenge in enhancing their social media presence, particularly on Facebook and LinkedIn. Their existing online footprint was limited, hindering their ability to connect with potential clients and showcase their expertise in the tech industry.
The Strategy
Brand Voice Development
We collaborated closely with the Strongbytes team to create a social media tone that authentically represented their brand.
This voice was: Actively listening to customers' needs, Consultative and open to evaluating options, Optimistic yet pragmatic, Portraying a hard-working, friendly, and competent image, Solution-oriented
Content Creation
We developed a content plan that highlighted Strongbytes' expertise, company culture, and industry insights.
Automation and Planning
We implemented tools and processes to help the Strongbytes team schedule their social media content in advance, ensuring consistent posting and reducing day-to-day management time.
Platform Focus
We concentrated efforts on LinkedIn and Facebook, tailoring content to each platform's unique audience and engagement style.
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Results
The strategy yielded impressive results across both platforms during the three-month period, with particularly strong performance on LinkedIn:
Significant Growth in Engagement
LinkedIn: 3,504 total engagements, a 266% increase compared to the previous period
Facebook: 917 total engagements, a 161% increase
Improved Brand Awareness
LinkedIn impressions: 24,561, a 571% increase
Facebook impressions: 9,500, a 210% increase
Follower Growth
LinkedIn: 91 new followers, reaching a total of 1,140 followers (9% increase)
Exceptional Engagement Rates
LinkedIn: 307.4% engagement rate, a 237% increase
Facebook: 60.8% engagement rate, a 162% increase
High-Performing Content
Top LinkedIn post received 2,268 engagements
Top Facebook post garnered 457 engagements
Beyond the numbers, we found that working closely with the Strongbytes team during this three-month period allowed us to create a unique brand presence that resonated with their audience. The social media tone we developed, based on their company values, fostered genuine engagement and connection with their followers.
The Strongbytes team also benefited from the ability to plan and automate their social media content in advance, thanks to our assistance with scheduling captions and graphics. This streamlined their social media management process, allowing them to maintain a consistent online presence while focusing on their core business activities.
In conclusion, our tailored strategy not only significantly boosted Strongbytes’ social media metrics over the January to April , 2024 period but also established a strong, authentic online presence that aligns with their brand values and resonates with their target audience.