customer success stories

Carbon & Finch: SEO and Content Creation

Client: Carbon & Finch

Industry: Technology

Service Offered: Marketing Services

The Challenge

Carbon & Finch struggled with limited digital awareness and poor search engine visibility. Their online presence needed a complete overhaul to attract and engage potential clients in the competitive Microsoft Dynamics 365 market.

The Strategy

Content Creation

Developed a regular blog content schedule

Created SEO-optimized copywriting for the website

Focused on key industry topics and Microsoft Dynamics 365 expertise

SEO Optimization

Implemented an effective keyword strategy targeting phrases like "Microsoft Dynamics 365 partner"

Optimised existing content and structure for better search engine performance

LinkedIn Engagement

Revamped Carbon & Finch's LinkedIn presence

Shared blog content and industry insights regularly

Utilised targeted keywords in posts and profile

Directory Listings and Link Building

Listed Carbon & Finch on relevant industry directories

Engaged in strategic link-building to boost domain authority

Let us become your marketing team

of targeted keywords reached the top 20 in search results.
0 %
Organic Website Visits in 6 months
0
Increase in LinkedIn Followers
0 %

Results

Our efforts produced impressive results in both the short and long term, enhancing the digital presence of Carbon & Finch significantly. Below is a detailed account of the outcomes based on our SEO and content creation strategies:

SEO 3-Month Results:

Visibility and Rankings

46.9% of targeted keywords reached the top 20 in search results.

"Trusted Dynamics 365 partner" achieved #1 ranking.

"Microsoft Dynamics finance and operations" reached #11.

"Microsoft partner Dynamics" reached #13.

SEO 6-Month Results:​

Visibility and Rankings

Maintained 46.9% of keywords in the top 20.

"Trusted Dynamics 365 partner" retained its #1 position.

11 key phrases reached top 10 in search results, notable words with high search volume in the top 10 include "finance and operations", "dynamics 365 finance and operations features", "dynamics consultancy services", "microsoft dynamics crm partner", "Microsoft Dynamics 365 Experts"

Organic Traffic

Significant growth in organic traffic, reaching 829 visits with an increase in dynamics of 50.

Additional Outcomes

Website Traffic

Significant increase in website traffic, contributing to a stronger digital footprint.

LinkedIn Engagement (6 Months)

New followers: +47%, reaching a total of 1,037 followers.

Engagement: +99%, with 1,409 interactions.

Impressions: 11.4k, an increase of 31%.

Awareness: +350%, with 27 actions.

These results underscore our ability to significantly enhance Carbon & Finch’s online visibility, engagement, and overall digital presence, leading to increased inbound leads from organic search and social media channels. The consistent performance over 6-month periods illustrates the sustainability of the strategies implemented.