customer success stories
Carbon & Finch: SEO and Content Creation
Client: Carbon & Finch
Industry: Technology
Service Offered: Marketing Services
The Challenge
Carbon & Finch struggled with limited digital awareness and poor search engine visibility. Their online presence needed a complete overhaul to attract and engage potential clients in the competitive Microsoft Dynamics 365 market.
The Strategy
Content Creation
Developed a regular blog content schedule
Created SEO-optimized copywriting for the website
Focused on key industry topics and Microsoft Dynamics 365 expertise
SEO Optimization
Implemented an effective keyword strategy targeting phrases like "Microsoft Dynamics 365 partner"
Optimised existing content and structure for better search engine performance
LinkedIn Engagement
Revamped Carbon & Finch's LinkedIn presence
Shared blog content and industry insights regularly
Utilised targeted keywords in posts and profile
Directory Listings and Link Building
Listed Carbon & Finch on relevant industry directories
Engaged in strategic link-building to boost domain authority
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Results
Our efforts produced impressive results in both the short and long term, enhancing the digital presence of Carbon & Finch significantly. Below is a detailed account of the outcomes based on our SEO and content creation strategies:
SEO 3-Month Results:
Visibility and Rankings
46.9% of targeted keywords reached the top 20 in search results.
"Trusted Dynamics 365 partner" achieved #1 ranking.
"Microsoft Dynamics finance and operations" reached #11.
"Microsoft partner Dynamics" reached #13.
SEO 6-Month Results:
Visibility and Rankings
Maintained 46.9% of keywords in the top 20.
"Trusted Dynamics 365 partner" retained its #1 position.
11 key phrases reached top 10 in search results, notable words with high search volume in the top 10 include "finance and operations", "dynamics 365 finance and operations features", "dynamics consultancy services", "microsoft dynamics crm partner", "Microsoft Dynamics 365 Experts"
Organic Traffic
Significant growth in organic traffic, reaching 829 visits with an increase in dynamics of 50.
Additional Outcomes
Website Traffic
Significant increase in website traffic, contributing to a stronger digital footprint.
LinkedIn Engagement (6 Months)
New followers: +47%, reaching a total of 1,037 followers.
Engagement: +99%, with 1,409 interactions.
Impressions: 11.4k, an increase of 31%.
Awareness: +350%, with 27 actions.
These results underscore our ability to significantly enhance Carbon & Finch’s online visibility, engagement, and overall digital presence, leading to increased inbound leads from organic search and social media channels. The consistent performance over 6-month periods illustrates the sustainability of the strategies implemented.