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Client: Carbon & Finch
Industry: Technology
Service Offered: Marketing Services
Carbon & Finch, a Microsoft Dynamics 365 consultancy, faced a significant challenge with their brand image. Their branding materials were inconsistent and sparse, lacking a cohesive identity across presentations, brochures, and other marketing collateral. The absence of a comprehensive branding deck and an outdated website did not align with the professional services they offered to potential clients.
Created a unified brand identity focusing on corporate imagery
Established a primary color palette centered around dark green, with yellow as a secondary accent colour
Designed consistent templates for presentations, brochures, and other marketing materials
Utilised WordPress to rebuild the website
Implemented the new branding guidelines throughout the site
Focused on creating a modern, user-friendly interface that showcased Carbon & Finch's expertise and highlighted their services.
The impact of our branding and website redesign was immediate and significant:
All marketing materials now present a cohesive, professional image.
The new WordPress site offers an improved user experience and better reflects Carbon & Finch's expertise
The refreshed brand and website provide a strong foundation for digital marketing efforts.
Clients and partners have noted the more professional and contemporary feel of the brand.