Influencing Your Customer’s Journey – Content Strategy
Customer Journey #3 - In this article, we look at Content Strategy. This involves identifying and creating compelling content that will influence your potential customer to eventually select your product or service. ...
Know Your Customer Journey
Customer Journey #2 - An important step to building a predictable growth engine is to fully document every step that a customer goes through to make a purchase. This is known as the Customer Journey. ...
5 Tips for Identifying Customer Pain Points
Customer Journey #1 - Having a deep understanding of your customer pain points, or problems, will help your business deliver better solutions than your competitors. It’s all too easy to assume your product solves every customers problem perfectly or that the product you built 5 years ago is still relevant today....
Smart Recruitment – How to become a smarter recruiter
How can I become a smart recruiter? Recruitment is a tough market. For those that can differentiate their offering there are lucrative, long-term ARR/MRR opportunities. For many recruiters however, just getting a foot in the door can be challenging. So why do some agencies succeed and grow profitably, whilst others find it harder to survive?...
How to double sales, without employing another person
For many businesses, an efficient sales process can be the difference between success or failure. To be successful, companies which sell to other companies (“business-to-business”), need a streamlined process for finding prospects, qualifying opportunities and converting sales. Depending on the sector, these processes can be time consuming and error prone and as a result have a direct impact on sales performance....
Qualifying Sales Leads – Get The Guide
If you’re in a customer facing, sales or revenue generation role you’ll know how important it is to deliver results. ...